Visit Syntax at Booth #2645

The retail experience is evolving fast. As the lines between in‑store and online continue to blur, leading brands need partners that deliver both personalized expertise and enterprise‑ready scale.

That’s exactly what Syntax is bringing to NRF this year.

We’re proud to be exhibiting once again — and even prouder to showcase a Boutique @ Scale experience that blends the precision of tailored SAP retail solutions with the strength, stability, and reach of a global technology provider.

Our team of retail and SAP experts will be onsite to guide you through how Syntax helps retailers:

• Connect data across every channel for real‑time insights
• Deliver seamless, personalized customer journeys
• Unify operations from storefront to supply chain
• Build modern SAP cloud foundations that accelerate agility and growth

Don't Miss Our Live Session

Monday, Jan 12 | 10:30 AM EST @ The SAP Partner Theater

Modernizing for Growth: Life is Good’s SAP Cloud Transformation

As Life is Good transitions from SAP Apparel and Footwear (AFS) to SAP Cloud ERP Private for Fashion, the brand is aligning its technology with its growth ambitions. Driven by expanding U.S. production and increasing multichannel complexity, Life is Good is building a modern cloud foundation—streamlining operations, fueling innovation, and scaling with purpose.

Join this session to see Boutique @ Scale in action. You’ll hear how Life is Good and Syntax are collaborating to deliver enterprise power and personalized agility—helping one of retail’s most uplifting brands simplify complexity and modernize for sustainable growth.

📆 Monday, January 12 | 10:30 a.m. ET
📍 SAP Partner Theater

Featuring:

• David Lemaire, VP of IT, Life is Good
• Samuel Castonguay, Solutions Director, Syntax